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It started after seeing a young boy, let’s call him Vuyo*, bravely fight the tears and nausea of his chemotherapy in a public hospital in Johannesburg.

Vuyo was braving the oncology ward, while his mother had to work extra shifts to pay for some of the medical bills not fully covered by the State. He was a very brave young boy, yet our seemingly trivial act of handing him a plush toy and giving him a hug turned out to mean the world to him.

There are so many boys and girls like Vuyo and as many parents like Vuyo’s mother. We want to help them get through this difficult time and that is exactly why we raise funds with our annual Seven7 Campaign.

Seven towns, seven days

Seven7 takes a team of journalists and celebrities, under the leadership of Danie Botha, across seven towns in seven days to spread some cheer to children fighting cancer and to collect money for Cupcakes of Hope (

Cupcakes of Hope is a nonprofit company that raises funds for children and their families to pay their cancer-related medical bills or cover some of their day-to-day costs while the parents care for their sick child. They use cupcakes — a pretty universal treat — as their main method of fund raising and to create awareness for childhood cancer.

On the Seven7 adventure, the team visit one public cancer ward in one of seven towns each day to deliver toys to the little cancer patients. The trip is exactly 7 000 km long and it is hoped that many companies will jump in with a donation of R7 000 or more to Cupcakes of Hope.


DATES: 16 — 22 September 2017

ROUTE: The team will start and end in South Africa and drive through Upington, Windhoek, Botswana, Mozambique, Lesotho and Port Elizabeth, a total of 7 000km.


KIA South Africa has kindly sponsored the use of two KIA Soul vehicles for the journey, so every cent of the donated money will be paid to Cupcakes of Hope. Every donor will receive, on request, a full Section 18A Tax Certificate for BBBEE points to the value of the donation.

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